In today’s global market, many industries have expanded their workforces to other parts of the world, animation and entertainment industries included. The demand for the production of high-quality animated titles continues to increase with the release of newer consoles, but so does the desire to keep production costs low. Cost is one of the main factors that have industry leaders looking outside the U.S. for production help, as it is a much more viable and cost effective support option. When I began Animation Vertigo in 2004, the idea of outsourcing was a pretty unpopular topic for discussion. Today, people have begun to embrace outsourcing to grow businesses and avoid falling behind in the industry.
Animation Vertigo provides motion capture animation tracking and animation solutions for leaders in film, television and video games by utilizing the talent of more than 50 Filipino artists located in Manila. The gaming industry, a global market behemoth, is clearly comfortable knowing that its intellectual property is protected and work is financially sustainable when outsourced.
As founder and CEO of Animation Vertigo, I am very familiar with the stresses and benefits that come with managing a workforce an ocean away. If you’re thinking about moving part of your company or even certain projects outside of the country and you’re unsure how to manage that team moving forward – below are a few tips to help you get started:
About Marla Rausch: Filipino-American businesswoman Marla De Castro Rausch founded Animation Vertigo more than a decade ago when she saw a need in the film, gaming, motion capture and technology industries to hire stable teams of talented artists. She is the CEO and manages a successful and growing team of more than 50 employees in Manila, Philippines out of her office in Utah. She is a true leader on the topic of outsourcing with her knowledge and experience in seeking topnotch talent, delivering quality work for a reasonable cost. For more information about Animation Vertigo, please visit www.animationvertigo.com.